Who we are
African Mall (AM) is an advertising platform that connects businesses to their potential clients. To a business, AM is a locator, an advertising platform, and a tool to boost sales (when there is a promotion or stock clearing or still introducing a new product) because of massive broadcasting to the end users of the app. To the end user, it is time, energy, and money saver. Many people look for products and services but are not able to find them easily, hence wasting a lot of time, money, and energy. AM therefore increases the end user’s productivity.
- To quickly locate and easily get to the nearest supplier or business anywhere across the whole continent.
- To save time, money and energy for the end-users (the person holding a cell phone in his or her hand) by quickly locating products and services in the market.
- Efficiency is a big thing in business to increase the end users’ productivity.
- To boost visibility of all-size businesses across the continent of Africa and beyond on a digital platform and also sell online from anywhere to anywhere across the continent and beyond. AM also serves as a market research tool.
- To help businesses make sales when they have a promotion and to help the end-user also save cash by getting real-time notifications about deals. On AM businesses run unlimited promotions online at no cost.
1. The mobile phone is the center of the digital economy today and it is always in people’s hands. As a gadget, a mobile phone today is a part of the human body. People therefore get information anytime and anywhere.
2. When people don’t know where to find what they are looking for, they end up wasting time, energy and money and the business eventually misses a client.
3. A business that does not advertise and diversify advertising platforms will always remain small to sell just enough for the basics of life or die eventually.
4. Every nation or town has got visitors from other nations or towns who do not know well the location of businesses. People are constantly on the move and are faced with needs to buy something while on the move.
5. Even the local people do not know the location of every business especially in big cities. Cities are growing larger and larger and buildings are also becoming more complex making many businesses invisible to the physical eye.
6. Some people know about companies or products, but do not know where to find their offices.
7. Some business names do not explain everything about the products or services they are offering to their potential clients. By searching the product or service, clients will find those businesses on AM if they are registered.
8. Many individuals have difficulties finding clients for their skills.
9. There are many stakeholders (like suppliers) to a business besides buyers who are looking for places to supply.
10. Many people also don’t know when a store is running a promotion, hence spend money on expensive products and services while somewhere a promotion is running.
11. Owners of small businesses look for financial injection but don't know who is looking for a business in which they can invest.
12. These and many more are realities in the market and they pose a big challenge, wasting time for the consumer and making the business miss clients.
Is this an e-commerce platform?
No it is not for now, but it is on the way. It is a guide for physical shopping.
How will AM convince clients that the platform produces results in terms of sales?
If people download it, it means they are using the app. The app sends notifications about promotions on certain businesses and end users receive them. AM gives statistics and real orders will be made.
How effective is this app?
A click on AM means brand awareness and a decision to buy. When someone clicks on a business, it means he or she is interested in that product or service. A visit on AM is a serious interest and/or a decision to buy. When people go on AM, they are looking for a product or service. Right now there are more than 300,000,000 smartphone owners on the African continent.
We have a website, what is the difference?
Apps are the new way of doing business. Websites stand alone. A website is not everything just like AM is not everything. Not all your potential clients enjoy or are familiar with website navigation. Smart businesses diversify platforms.
How many people use the app?
Find the current numbers in Playstore or Apple Store because it is open information. One client you get from our platform will make a difference in your business. Africa has got more than 1 billion people and the app is both B2B and B2C across the continent.
But we do advertise on Radio/TV/Papers, why do we need this Application?
Yes, keep advertising and diversifying your marketing platforms. There are and will be more features on the app to benefit your business that radio, TV, and newspapers cannot provide except on an app. AM is one of the platforms and smart businesses catch clients on more than one platform. Compare the advantages and uniqueness of the app against the other platforms. There is no perfect platform, each one has got its own limitations including AM.
1. Lowest cost even for small businesses to afford.
2. It is an African brand with its headquarters in Lusaka. As such, the app will become part of the culture much faster and will create jobs.
3. Location auto-detect. One app for the entire continent of Africa. The end user gets local information everywhere s/he goes without downloading another app.
4. A local technical team to attend to technical issues, help register and capture data manually into the system for clients who are not ICT competent.
5. It is a specific app for businesses on the African continent even though it is visible and can be used worldwide as a market research tool.
6. It is secure. No one can edit another business' information.
7. It is trusted. There is no fake business because every business pays and has to be mapped.
8. Analytics to get feedback, how many people view the business’ brand.
9. More business categories adapted to the local market to accommodate all types of businesses.
10. Stress-free search and less effort on the end-user, just clicks and a word-based search.
11. Simplicity of design for anyone to learn and navigate in minutes.
12. Directions adapted to the African way for people who cannot navigate with the GPS.
13. A non-discriminatory ranking according to distance.
14. Smart search by business name, product, and category.
15. Accuracy of maps.
AM works on Android 4.1 and newer or iOS 10 and newer. It does not work on Windows or Blackberry but it does on a computer.